12ª edition of the Largest trade fair of Construction and Mining in Latin America
April 23 to 26, 2024

1pm to 8pm

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Rental market invoices R$ 24 billion in 2022 and has new business opportunities

The Brazilian equipment leasing market has more than 30,100 companies, which play an important social role by generating around 210,000 direct jobs. Last year, the sector earned approximately R$ 24 billion, with the opening of new business and construction opportunities, based on less restrictive measures of the pandemic and increased exports of commodities.

According to data from the Associação Brasileira dos Sindicatos e Associações Representantes dos Locadores de Equipamentos, Máquinas e Ferramentas [Brazilian Association of Trade Unions and Representative Associations of Equipment, Machinery and Tools Lessors], on average, the sector’s shipments and revenues represent around 30% of the total yellow line market (earth moving equipment). According to the Sobratema Study of the Brazilian Construction Equipment Market, by the Associação Brasileira de Equipamentos para Construção e Mineração (Sobratema) [Brazilian Association of Construction and Mining Equipment], rental represented 26% of machine sales in 2022.

In addition to the sector’s growth, rental has undergone significant changes, which can generate new opportunities for rental companies. Thus, to bring more information about new business chances in the market, as well as the current sector scenario, M&T Expo, the largest trade fair of machinery and equipment for construction and mining in Latin America, will promote on April 25, as of 6 pm, at the Associação Paulista dos Empreiteiros e Locadores de Máquinas de Terraplenagem, Ar Comprimido, Hidráulico e Equipamentos de Construção Civil [São Paulo Association of Contractors and Landlords of Earthmoving, Compressed Air, Hydraulics and Civil Construction Equipment] (Apelmat), the meeting “Rental:Present and future opportunities”. 

The event will feature Eurimilson Daniel, vice-president of Sobratema, director of Analoc and president of ESCAD Rental Hilário José Sena, president of Apelmat;Paulo da Cruz Alcaide, vice-president of Apelmat; and Rolf Pickert, CEO of Messe Muenchen do Brasil. They will evaluate this market’s growth potential, show how the benefits and competitive advantages of renting machines have attracted new customers, and how to use the opportunities that are emerging in the market. To participate, just send an email to info@mtexpo.com.br.

Holding meetings between exhibitors and visitors in Brazil and South America is part of 365’s project, which encourages interaction between buyers and companies and provides a chance to expand relationships with different audiences to open new businesses. Another action within this project is support and presence at partner events.

M&T Expo is organized by Messe Muenchen do Brasil and has institutional support of the Brazilian Association of Technology for Construction and Mining (Sobratema). The fair next edition will take place from April 23 to 26, 2024, at São Paulo Expo. In 2022, it had more than 600 exhibiting brands in 54 thousand square meters. In the content part, there were 192 hours of programming, and participation of 52 lecturers and experts.

About the M&T Expo

M&T Expo 2024 will be held  from April 23 to April 26, 2024, at São Paulo Expo. Messe Muenchen do Brasil organized M&T Expo together with its institutional partner, Associação Brasileira de Tecnologia para Construção e Mineração (Sobratema) [Brazilian Association of Technology for Construction and Mining], which is part of the bauma NETWORK, the largest international network of events for the construction and mining equipment industry and is considered the most important trade show for the industry in Latin America.

About Messe Muenchen

As one of the largest trade show companies in the world, with around 50 trade shows for capital goods, consumer goods and new technologies, Messe München sets new standards for innovation, flexibility and networking. Together with major international trade shows such as bauma, electronica, iFAT and BAU, Messe München is constantly expanding its portfolio by adding, for example, digital formats. At its headquarters in Munich, it holds high quality trade shows, conferences and events. It operates in all major growing markets such as China, India, Brazil and Turkey. Its network of member companies and foreign agencies,  is present in more than 100 countries.

About Messe Muenchen do Brasil 

As part of the international expansion strategy, in 2017 the subsidiary Messe Muenchen do Brasil was founded with the purpose of bringing to the domestic market the levels of excellence and innovation established at the German headquarters and supporting the development of trade shows in a specialized  and internationalized direction.

About Sobratema

Associação Brasileira de Tecnologia para Construção e Mineração (Sobratema) has operated for more than 30 years in generating business and developing the construction, mining, rental, agribusiness and environmental sustainability sectors. It has more than 600 members, and the entity’s programs cover different aspects of these segments, including the dissemination of qualified and unpublished content on the market, the dissemination of technical and technological knowledge, interaction between professionals in the industry, offering strategic tools used in these segments, exchanges with innovative international technologies and professional training and certification.

Service to the Press:

Mechanics Strategic Communication
Enio Campoi
Mobile: (11) 99981-9950 – Email: enio@meccanica.com.br